Following a conversation that took place in Discord with Merchant.

More events in-game to have more things to look forward to e.g:

 'International Dogs Day' Double Exp from training, dogs 50% off in the shop. Higher chance or of rarer dogs appearing 

DEF CON Week - Hacking jobs are 50% Quicker and rewards are doubled 

Fire Sale - Arsons rewards are doubled

Black Friday - Shops are 15% cheaper etc etc

 

Also followed on from this:

Could have events where you can have item buffs/debuffs

+10e from coke

+15 from alcohol 

Or 

50% reduction in booster cooldown

50% additional increase to drug cooldown

 

Or both buffs and debuffs

+ Double Alcohol Gains

-25% Maximum Health

 

Not sure if the buffs/debuffs could be picked of of a pool randomly or have them set you can plan ahead for them? I like the idea of randomness